Communications & Media Partner

Together with YB Senator Datuk Maglin Dennis D'Cruz, Deputy Information Minister

SITF secured the partnership of the Ministry of Information, Communication & Culture Malaysia to enhance the communication strategy of the campaign

Another mile stone was achieved in the right direction forward for the Mydaftar Campaign when Senator Datuk Maglin Dennis D’Cruz (Deputy Minister) pledged his support on behalf of the Ministry to play a very strong media and communications support for the mydaftar campaign

Yesterday (Jan 3, 2010) Datuk Dr Denison Jayasooria and Dato Siva Subramanian had a special meeting to discuss the mydaftar campaign and chart out and effective media and communication strategy with the assistance of information department officials.

During the course of the discussion Datuk Maglin who is also Deputy President of PPP agreed to do the following:-

• Brief the Director General of the Department of Information and secure his full cooperation for the campaign

• Organise a half day briefing & discussion for all Indian Information officers & JASA officers on the campaign and secure their views and feedback on developing an effective strategy. The Deputy Minister agreed to host this meeting on Jan 12, 2011 at 10am at the Ministry

• Organise a media briefing session especially for RTM and other media agencies on the mydaftar campaign and secure their cooperation and assistance to disseminate the information to target groups. The Deputy Minister agreed to host this meeting on Jan 17, 2011 (Mon) at the Ministry.

According to Datuk Dr Denison, dissemination of information is most critical especially in ensuring the right target group will get to know about this major effort by the Federal government and come forward to seek their assistance.

One major hurdle this process of convincing the target group is that they might have tried before and failed. There might be the deep feeling, “what is the point, we will never be able to secure the necessary documents. We tried but failed”.

This is where it is of utmost importance that volunteers can go door to door, identify the people without the necessary formal documents, encourage and assist them to secure it through this ‘mydaftar campaign’.